Last updated 04/07/2021
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, theequilibrium.online) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”.
Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).
The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Per Art. 4 No. 1 of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to as the “GDPR”), “processing” refers to any operation or set of operations such as collection, recording, organization, structuring, storage, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination, restriction, erasure, or destruction performed on personal data, whether by automated means or not.
We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit)
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit)
Essential website cookies:
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout
The personal data of users will be deleted or anonymized after 12 months.
Here’s more information on Google Inc’s data usage: https://support.google.com/analytics/answer/6004245?hl=en
Use of Google Fonts
We use Google Fonts of Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. The use of Google Fonts is done without authentication and no cookies and the Google Fonts API are sent. Your Google Account information transmitted during your use of Google Fonts. Google only records the use of CSS and the fonts used and stores this data securely. More about these and other questions can be found at https://developers.google.com/fonts/faq?tid=231544625969.
What data Google collects and what data is read from https://www.google.com/intl/en/policies/privacy/.
Use of Facebook and Instagram plugins
Use of Facebook social plugins
This website uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on a blue tile or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user calls a web page of this site that contains such a plugin, its browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and incorporated by him into the website. The provider therefore has no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to their level of knowledge:
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the “Like” button or leave a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there.
It is also possible to block Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker“.
Instagram is operated by Instagram L LC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). An overview of the Instagram buttons and their appearance can be found here:
If you do not want Google, Facebook, Twitter or Instagram to directly associate the data collected via our website with your profile in the respective service, you must log out of the relevant service before visiting our website. You can completely prevent the loading of plugins with add – ons for your browser, eg. With the script blocker “NoScript” (http://noscript.net/).
This website uses the Privacy Plugin from Lyte. The Youtube videos are cached with a preview image not by YouTube servers but by the own server. That means, it will not connect to any YouTube servers before you click and confirm the play button. This allows embedding YouTube videos without sending data to Google/youtube with every page view. This plugin only connects to Youtube when the user actively clicks the play button.
On our pages Soundcloud can be embedded – a service of social network SoundCloud (SoundCloud Limited, Berners House, 47-48 Berners Street, London W1T 3NF, United Kingdom.). When you visit our page, after activating the Play button, a direct connection is established between your browser and the SoundCloud server. SoundCloud receives the information that you have visited our site with your IP address. If you click the “Like” or “Share” button while logged into your SoundCloud account, you may link and / or share the contents of our pages with your SoundCloud profile. This allows SoundCloud to associate your account with our pages. We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by SoundCloud. For more information, see the SoundCloud Privacy Statement at https://soundcloud.com/pages/privacy
If you do not want Soundcloud to associate the visit to our pages with your SoundCloud user account, please log out of your SoundCloud user account before enabling content from the SoundCloud plugin.
We use components of the supplier Vimeo on our site. Vimeo is a service of Vimeo LCC, 555 West 18th Street, NY, New York 10011, USA. Each time you visit our website, which has such a component, this component causes the browser you are using to download a corresponding representation of the component from Vimeo. When you visit our site and you are logged in to Vimeo, Vimeo recognizes, through the information gathered by the component, which specific site you are visiting and assigns this information to your personal account with Vimeo. Click e.g. If you click on the “Play” button or leave a comment, this information will be transmitted to your personal user account at Vimeo and stored there. In addition, the information that you have visited our site is passed on to Vimeo. This happens regardless of whether you click on the component / leave comments or not.
If you wish to stop this transmission and storage of data about you and your behavior on our website through Vimeo, you must log out of Vimeo before you visit our site. The privacy notices of Vimeo provide more detailed information, in particular for the collection and use of data by Vimeo: https://vimeo.com/privacy
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you use Flash cookies or Local Shared Objects?
Websites may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to “information” on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).
Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.
Online presence in social media
We use online presence within social networks and platforms (Facebook, Instagram, Tumblr and Twitter) in order to communicate with customers, fans and users and to inform them about our services and news. Buy using the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.
We do not save or store any users’ data from the social networks as long as they communicate with us f.e.send us a message directly and we need for answering their request.
Transfer of personal data for order processing
The personal data collected by us for order processing (name and address) will be passed on to the transport company commissioned with the delivery within the scope of the contract, insofar as this is necessary for the delivery of the goods.
After completion of the contract, your data will be blocked with regard to the laws of tax and commercial retention periods.
Collaboration with processors and third parties
If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (eg if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (eg the use of agents, webhosters, etc.).
If we commission third parties to process data on the basis of a so-called
Liability for links
Our site contains links to external websites of third parties on whose contents we have no influence. The respective provider or operator of the pages is always responsible for the contents of the linked pages. No guarantee is given for the contents and the correctness of the information of linked websites of foreign information providers.
Handling contact information
If you contact us by e-mail, your data will be stored for 12 months to process the request and in the case of follow-up questions so that they can be used to process and respond to your request. We will never share this data with third parties without your consent.
Handling of submitted pictures and data
If you send us a submission via e-mail, all sent data will be stored for 12 months to process the request and in case of follow-up questions. If the images have been published, the consent form (the mail) as well as other data sent and required (f.e. Model Agreement, for publication, Model Release) will be stored for the period of time the article / posting is online and available at www.theequilibrium.online to prove the approval of a publication. We will not share this data with third parties without your consent.
Changes, corrections and Deletion
The user has the right, upon request, to receive free information about the personal data that has been stored about him. In addition, the user has the right of the correction of incorrect data, blocking and deletion of his personal data, as far as no legal duty of storage is contrary.
Information about us as controllers of your data
(The Equilibirium Online Magazine founder and editor)
3 Newton Way Sandy
Telephone: upon request